Whether you use your Twitter account for personal or business reasons, one of the biggest challenges is deciding what—and when—to tweet. Tweeting your every move can turn off your followers, while failing to tweet at all can cause those once eager followers to lose interest. Fortunately there are some techniques your business can use to [...]
Twitter can be a valuable marketing tool for your business, but the sheer enormity of the Twitter network can be a bit overwhelming. If you have just joined Twitter, you may find yourself fielding follower requests. You may also feel the need to tweet your every move, but it is important to put some sanity [...]
Our awesome friends at Jess3 and Eloqua have put together The Social Media Probook. The Probook shares interviews and insights with some of social media’s most knowledgable professionals in the marketing industry. Its an excellent read to gain some perspective on where social media is currently and where they think the future is going for [...]
I ran into this quite hysterical infographic explaining what kind of social media sites are out there. Its quite true that each of these social networks is great in its own right, but when put into the context of using all of these, you can see right away which ones end up becoming the leaders [...]
Its pretty cool to see that Stumble Upon has launched the Stumbling for Good program to help nonprofits! StumbleUpon, a discovery engine that recommends web and mobile content for its more than 15 million users, will help nonprofits reach users most likely to respond to their messages and engage with them via its new Paid [...]
Google has come out with their own social network called Google+, taking a direct stab at slashing away Facebook and Twitter. We haven’t checked it out yet but all looks pretty cool. The real question will be if businesses and causes will move their focus from other social media platforms or if they’ll just add [...]
Twitter can be an excellent tool for marketing your cause and bringing in new supporters, but we’ve been noticing many organizations that are making mistakes that could easily be avoided. Now of course we don’t want to point out exactly whom the offenders are, but we would like to share the 9 fatal mistakes to [...]
Facebook is a great online marketing tool but lets face it, even though it seems simple in nature, it can be confusing as hell in practice. That is why we love this presentation put together by non-profit social media guru John Haydon! If you’re serious about using the power of Facebook to help your non-profit [...]
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