As the new year approaches is a good idea to start thinking about how you’re going to be handling your marketing for 2012. One thing we think should be on every causes radar is making sure you have a one-stop place for pictures and graphics to be used with your organization. Our best recommendation for [...]
Whether you use your Twitter account for personal or business reasons, one of the biggest challenges is deciding what—and when—to tweet. Tweeting your every move can turn off your followers, while failing to tweet at all can cause those once eager followers to lose interest. Fortunately there are some techniques your business can use to [...]
Twitter can be a valuable marketing tool for your business, but the sheer enormity of the Twitter network can be a bit overwhelming. If you have just joined Twitter, you may find yourself fielding follower requests. You may also feel the need to tweet your every move, but it is important to put some sanity [...]
In the non-profit world, “outsourcing” is sometimes regarded as a dirty word, but that has nothing to do with outsourcing your marketing, which is actually a very smart move for your organization. With tight budgets and a lingering recession, now is the time to make the most of your resources, whether talent or money. But [...]
As the new year approaches, we cannot stress enough about the importance for making sure you have a proper budget figured out for your marketing and fundraising needs in the coming year. All too often we hear these budgets being thrown around and put together as guess-work, but the reality is that they need to [...]
Over the last five years, the expansive world of social media has made viral marketing a reality. The days of massive advertising budgets and endless organization appear to be nearing an end, replaced by a marketing world where anyone can generate thousands, hundreds-of-thousands, or potentially millions of page-views in a matter of days using YouTube, [...]
With over 600 million active users and growing by the day, Facebook is simply too powerful for any serious Internet entrepreneur to ignore. It is far more than just a way for friends to keep in touch with each other. For those just starting out with an online business venture, it is essential to understand [...]
I stumbled onto this great exhibit from the Brothers Mueller called Viral Wallpaper. Essentially its an interactive piece that invites the user to touch the display. The more people that touch the display the quicker it starts to show its true colors, a viral pattern. Even though this is a terrific art peice by itself, [...]
In reply to a great post over at Getting on The List | NetWitsThinkTank.com, I wanted to embellish on my thoughts. Go read that blog post first then come back here. Its ok, I’ll wait. Ok, welcome back. It was a quick read right?! I always love insights into shifting our paradigm to really see [...]
We’ve got a new client (can’t say who it is just yet) and our first project with them is to help plan a flash mob for this fall in NYC. Obviously this makes us super excited because we’ve always loved flash mobs and we love working with causes we care about, so combining the two [...]
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