Regardless of whether you’re doing a marketing campaign, embarking on a micro-fundraising project, or using us to handle your day-to-day philanthropic needs, our process provides a solid foundation and outline for producing high quality results with measurable outcomes. We’re super proud of it and would love to share it with you!
- It all starts by understanding your cause. We want to know all of your concerns, goals, strengths, and weaknesses. Too much information is never a bad thing! In this stage we’ll define the major objectives for the project or campaign. We’ll also take a close look at the target audience that you need to reach and we’ll define the possible channels that we’ll need to use to get to them (social media, direct marketing, tv, radio, viral marketing, micro-fundraising, etc..). A complete project plan, including milestones, tasks, and stakeholder objectives will be outlined at the completion of this phase.
- With a good foundation of Discovery completed, we then move into crafting a well thought out and calculated solution to your problems. This might be drafting the constructs of a grant proposal, literally designing the wireframes and moodboards for a website redesign, outlining a social media marketing plan, creating a calculated list of target donors or a slew of other possible services that we provide. This phase provides you with a solid visual understanding of the solutions we’ll be developing. And please note that we don’t follow rounds of revisions, instead we find it more useful to keep designing until its great!
- With some solutions identified from the Design phase, we now focus our attention on making them a reality. The deliverables of this phase might include a working website, setting up social media profiles, final versions of grants, developing and administering online fundraising tools, and more. This phase also includes some reserved time for quality assurance, including fact-checking, testing, and trouble shooting any possible issues that may arise. All the while we’ll provide you with a step-by-step report of how the development is progressing and when we’ll be proceeding too the final phase, Deployment.
- The last phase in the process focuses on executing the final deliverables and measuring their success. There’s nothing we love more than seeing a finished project go out the door and blossom! Deployment might include launching a completed website, running a donor event, sending and tracking completed grants, or executing a multi-level online marketing campaign. Whatever the case, we’ll also provide a solid reporting system for you to track the success of the project. Lastly, we’ll run a project wrap-up meeting with you to go over what worked, what didn’t, and to make suggestions for the future.