With over 600 million active users and growing by the day, Facebook is simply too powerful for any serious Internet entrepreneur to ignore. It is far more than just a way for friends to keep in touch with each other. For those just starting out with an online business venture, it is essential to understand how Facebook works and what it can do for your business. There are various different ways of driving traffic to your website by using Facebook. There are both free methods as well as paid ones. The following outlines the main methods in which you can use Facebook for marketing your online business.
Establishing a Facebook Fan Page
Establishing a Facebook fan page for your website is a great way to increase the exposure of your business. You can use your fan page to keep the visitors to your site updated on the latest content or products. It is free to establish a fan page for your business.
Using Facebook Groups
Similar to Facebook fan pages, you can also establish groups for others with whom you and your business share a common interest. When you have a large enough group, you can start posting links to new content on your site. All of the members of your group will be able to see these links.
You should also join other groups which are relevant to your niche. There are groups for just about every conceivable topic on Facebook, so you should easily be able to find a wide variety of groups to join. Join as many as you can. To market your website in these groups, simply post links to your website in the group wall. If you can find a group with several tens of thousands of members, you will have plenty of people to share your links with.
Unfortunately, due to the ease of joining many Facebook groups and the fact that they are a free place for online marketing, there is also a lot of spam. When you post links, do so sparingly and try to provide something genuinely useful to people so that you can build up a good reputation, setting you apart from the spammers.
Using Facebook Social Bookmarking
Social bookmarking is one of the most effective forms of Internet marketing. There are many social bookmarking sites which you should also take advantage of, but Facebook happens to be one of the biggest. Visitors to your website should be able to share pages they like with their friends on Facebook. To make this as easy as possible, you should install some social bookmarking scripts on each page of your site. This will display a series of buttons, one for each of the main social networking sites including Facebook. If a visitor likes a particular article, they can share it simply by clicking the button of their favorite social networking site.
Using Pay-Per-Click Advertising
One paid method of online marketing which Facebook provides is a pay-per-click advertising service (PPP). This is a great way to get your advertisements displayed on a wide variety of pages with maximum exposure. Every time someone clicks on one of your advertisements and visits your site, you will pay a few cents. While it may seem that this can get very expensive, you can also set a daily PPP advertising budget. Once this budget is reached, your advertisements will stop being displayed for the remainder of that day. This makes PPP advertising on Facebook a very viable and affordable form of advertising for many online businesses. Google AdSense works in exactly the same way.