I’m going to keep this short and to the point. Time and time again I’ve sat back and watched brands take verbal beatings on facebook from angry mobs of internet tough-guys. Sometimes it’s hilarious. Most of the time it’s just plain rude.
Usually brands either just avoid them completely leave some bland general response like this:
Hi (insert random name here)! We’re sorry that you’re dissatisfied. Please contact us at firstname.lastname@example.org.
[toggle title=”Why do they do This?”]
1) It’s smart; it’s safe and won’t lead to a PR nightmare.
2) Don’t want to add fuel to the fire. People rally!
3) Defending yourself can be exhausting. [/toggle]
Not Everyone is so Passive
Occasionally I find a gem (at least I’d think so). Recently the NFL announced via facebook that Carrie Underwood would be taking over the theme song for Sunday Night Football.
Some people didn’t respond so kindly…
And then I noticed that the NFL had actually replied to a few of these…
Is This Really the Solution?
Now I’m not saying go out there and bash the haters, but it sure is refreshing to see someone lightheartedly firing back. On a side note, I think Carrie Underwood has a wonderful voice :)
We’re so excited. It was terrific to wake up this morning and see that Mark & Phil has been featured as one of the Top 10 Websites For Designers for the the month of February by HOW Magazine.
If you aren’t familiar, HOW Magazine is the premiere publication for graphic designers, providing a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. We are truly honored to be chosen as a feature site from them.
Coincidentally, I’m also going to be speaking at the HOW Design Conference this summer in Chicago about “How to Launch a Project on Time & Under Budget“. If you’re attending, feel free to say hi!
We took a short trip to Saugerties, NY to visit the Catskill Animal Sanctuary this weekend. Its a beautiful reserve that helps abandoned and abused animals get the love and life that they deserve. With over 250 animals from 15 different farm species, the Sanctuary is truly an amazing place to see and touch some of the most gentile animals we’ve ever come across.
To our amazement, we were lucky enough to get a tour from the Founder and Director, Kathy Stevens. She’s truly an amazing and inspiring person. Not only is she knowledgeable about the history of the animals and their breeds, but she brings an enormously enthusiastic energy to anyone she meets.
We were extremely impressed with the Catskill Animal Sanctuary and highly suggest that anyone looking for an afternoon to reconnect with nature to take advantage of this terrific resource.
In case you’re not familiar, Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
It’s a must bookmark for anyone working in Cause Marketing!
In honor of this festive occasion, they’re running a contest to get ideas on how they can increase their fan base on Facebook. Some nice prizes are up for grabs, including a pretty snazzy t-shirt from our dear friend Noah Scalin.