The Sexperience 1000 – Interactive Infographic

We’re loving this interactive infographic for The Sexperience 1000. It’s an interactive journey through the sexual experiences and preferences of one thousand British individuals derived from 20 survey questions Channel 4 posed to the British public. For instance, you can see things like:

  • What’s the favorite sexual position of iPhone users in the North?
  • Do country music lovers over 55 prefer to do it in the dark?
  • How often do single Britains “do it” in a week?

Interestingly, the infographic was built in Flash so it’s nice to see that some nonprofits are still using it these days when its appropriate. And don’t worry – its safe to check out at work – no nudity or anything. Enjoy!

If Social Media Sites Were Superheroes…

I ran into this quite hysterical infographic explaining what kind of social media sites are out there. Its quite true that each of these social networks is great in its own right, but when put into the context of using all of these, you can see right away which ones end up becoming the leaders (Twitter, Facebook, and LinkedIn). Even though its a funny piece, there is some truth to it that our readers could benefit from. If you’re unfamiliar with any of these sites then we suggest you get to know them and try them out. At the very least, you need to understand the who and why of these social networks to make sure you’re not alienating any of your supporters by not being represented on there.

Hope you enjoy and be sure to check out the original link because it also has other links to great infographics that are just as informative!

The Designer’s Guide to Giving Good Feedback

Having been around the block several times, we know how some clients can get fixated on the wrong things when reviewing a design composition. This often frustrates the design team and makes the feedback process stressful for both parties. We want clients to know that they don’t need to worry about items that we can change fairly quickly (fonts, colors, etc.) and focus more on making sure our design meets the objectives they have set forth (tone, flow, etc…).

Here are some good points to keep in mind when giving any designer feedback.


  • give feedback as if through the eyes of the person whom you’re targeting
  • let us know how the tone feels (colors, wording, style)
  • tell us how the flow feels (layout, navigation, eye movement – does your eye move gracefully or fixate on a specific spot)
  • let us know if we’ve missed anything essential to the design.
  • most importantly, have fun and show it off (this is custom made for you, so go ahead and feel good about it!)


  • get too focused on colors or fonts (these can be changed rather quickly)
  • let us know how “Harold the janitor” disliked the type on the website if “Harold the janitor” is not the target audience
  • take this design to committee (you know what they say, everyone has an opinion)
  • tell us we’ve got it all wrong (there has to be some gold in there!

Good Example Of A Non-profit Annual Report

So often non-profit annual reports become the result of boring data presented in a sterile and unflattering manner. The truth is that it doesn’t have to be this way! With just a little bit of thought and some good design skills, an annual report can be a glowing testament to your present and future donors, staff, and volunteers that your cause is something to celebrate.

A great example we stumbled onto was The Nature Conservancy Annual Report for 2009. There are three main reasons that we see this to be such an effective annual report.

1. Easy To View

With all of our technological advances you’d think getting your hands on an annual report would be easy, but all too often we run into causes making it so difficult for someone to view an annual report on their computer. This is not the case for The Nature Conservancy. They provide several different ways to view the report so that you can choose the format that is favorable to you. There is a PDF version, an online version (flash), and also the main executive summary that is covered on the actual annual report webpage. Our favorite is actually the PDF because its not large in file size, its easy to flip through online or offline, and its easy to share with other people as well as an email attachment or beaming it to someone else over wifi or bluetooth

2. Easy To Understand the Numbers

No giant charts, no weird jargon, all numbers shown throughout the report are clear to understand and broken down into their simplest terms. This is key. We’re absolutely positive that they have much larger spreadsheets of data upon data but the truth is that most supporters aren’t so interested in the details, instead they’d like the 20,000 foot overview. The beauty of this annual report is that they always give the 20,000 foot view and then in some spots they dive a little bit deeper and provide a 5,000 foot view. Its still not getting too intricate, but providing just enough of some specific information that a supporter would feel satisfied but not overwhelmed.

3. Rich Use of Visuals

Every where you look in any of the three delivery methods for the annual report, you come across breathtaking pictures (like the one featured above), an amazingly vibrant array of colors, and enough whitespace that compels you to focus on the right elements, rather than getting distracted by them. Another thing to point out is that you’ll notice a key pattern of image – text – numbers – text – image used throughout the downloadable pdf and the interactive online version. This is the main reason the annual report is so compelling. As the reader flips through it, they get the feeling that “it just feels right”, and this is why. Essentially its the secret sauce.

Its apparent that The Nature Conservancy surely knows that their annual report is also one of their best tools for fundraising by giving donors justification that their philanthropy will be used appropriately and also encourage them to share their love of the organization with their family and friends.

Great Video From GAIA10

GAIA10 – Official Trailer from Steffen K on Vimeo.

The Gaia Project to raise awareness for climate change, started in 2007 as an open source community project to create digital art for this cause. In the last four years a group of 5.000 designers – members from laFraise, Behance, deviantArt and other big design websites – joined them to create designs, music and articles around this major theme.

Human Centered Design Toolkit

A free innovation guide for NGOs and Social Enterprises For years, organizations have used Human-Centered Design (HCD) to arrive at innovative business solutions. Funded by IDE as part of a grant from the Bill & Melinda Gates Foundation, and in collaboration with non-profit groups ICRW and Heifer International, IDEO has specially adapted this process for NGOs and social enterprises that work with impoverished communities around the world. The resulting HCD Toolkit helps organizations understand people’s needs in new ways, find innovative solutions to meet these needs, and deliver solutions with financial sustainability in mind. (via Work – Human Centered Design Toolkit – IDEO)