NLEAFCF Launch – Just in Time for the Holidays!

Thanksgiving is a time for giving “Thanks” and that is exactly what our newest client has been doing since September 11th, 2001. The National Law Enforcement and Firefighters Children’s Foundation (NLEAFCF) offers grant and scholarship programs to children of law enforcement officers and firefighters who have been lost or permanently disabled in the line of duty.

NLEAFCF approached us to help them create a new online presence that reflected their passion and commitment to offering grant and scholarship programs to children of law enforcement officers and firefighters who have been lost or permanently disabled in the line of duty.

The Process

We started by focusing on the design aesthetic – making it reflect the kind of work NLEAFCF does to help the children of our heroes. Built on WordPress, the website also provides NLEAFCF staff with an easy interface to upload their photos from their events as well as manage their grant and scholarship programs. From the start of the process we went through:

[toggle title=”Discovery Phase”] We start by getting to know NLEAFCF as an organization – discovering their goals, strengths, weaknesses, triumphs, and failures. In this stage we defined the major objectives for the project and took a close look at the audience they’re targeting. We found out what sites nleafcf liked  such as,, etc. We also found out what colors and textures they would like to used on the website.[/toggle]

[toggle title=”Design Phase”] We then provided NLEAFCF with three design comps. They had the opportunity to give feedback and changes. One thing that Mark & Phil prides themselves on is that we don’t track the numbers of revisions on design. We feel its important for the client to get the exact site they have in their head. With NLEAFCF we “nail it” on the third revision. [/toggle]

[toggle title=”Development Phase”] Next we focused on bringing the idea we designed in the previous phase to fruition.[/toggle]

[toggle title=”Launch Phase”] Lastly, we focused on executing the final deliverables and measuring their success. Deployment include launching a completed website, invitations for the Annual Heroes Award Gala, etc.[/toggle]

We integrated PayPal for donations and Network for Good. On  all sites with Mark & Phil we incorporate a sticky nav that stays at the top of the website to show exactly where you are and where you can go next on the site.

Mark & Phil launched NLEAFCF’s new website in September just in time for their first annual hero awards gala honoring  John T. Chambers, Chairman & CEO of Cisco Systems with the Corporate Hero Award and The Honorable Rudolph Giuliani with the Public Service Hero Award and to raise funds for the grant and scholarship programs. It was a huge success and raise over $500,000 for the grants and scholarship programs.

NLEAFCF Thanksgiving

NLEAFCF is gearing up for their 13th annual Thanksgiving Breakfast that will be held November 28, 2013 in beautiful Bryant Park. In cooperation with the NYPD, the FDNY and the Port Authority police of N.Y. and N.J., the NLEAFCF hosts an average of 1,300 children and relatives of fallen law enforcement officers and firefighters for a very special Thanksgiving breakfast.

The event is free to the invited kids and families and features great food, camaraderie and an up-close view of the Macy’s Thanksgiving Day Parade.

Each year new families look forward to this significant event for a chance to gather, celebrate and ease a sorrow that can be particularly difficult during the holiday season. Sponsors underwrite the costs of the event so the children and their families can attend for free.

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