I recently took a train ride from our offices in Poughkeepsie to Toronto – a cool 12 hour trip! I genuinely prefer train travel if I can do it so I don’t mind sitting in a train for that long because I know I am helping the environment and its a hell of a lot [...]
As the new year approaches is a good idea to start thinking about how you’re going to be handling your marketing for 2012. One thing we think should be on every causes radar is making sure you have a one-stop place for pictures and graphics to be used with your organization. Our best recommendation for [...]
Whether you use your Twitter account for personal or business reasons, one of the biggest challenges is deciding what—and when—to tweet. Tweeting your every move can turn off your followers, while failing to tweet at all can cause those once eager followers to lose interest. Fortunately there are some techniques your business can use to [...]
As we take some time this Thanksgiving week to reflect on what we’re thankful for, we also should examine what it is that makes us likable to other people. We love this infographic from silicon valley wiz Guy Kawasaki, an excerpt from his new book Enchantment. Of course this kind of thinking could be used in [...]
Twitter can be a valuable marketing tool for your business, but the sheer enormity of the Twitter network can be a bit overwhelming. If you have just joined Twitter, you may find yourself fielding follower requests. You may also feel the need to tweet your every move, but it is important to put some sanity [...]
In the non-profit world, “outsourcing” is sometimes regarded as a dirty word, but that has nothing to do with outsourcing your marketing, which is actually a very smart move for your organization. With tight budgets and a lingering recession, now is the time to make the most of your resources, whether talent or money. But [...]
We had the pleasure of presenting at the Opportunity Green conference this year about Guerilla Marketing. Given our stance and emphasis on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples. We’ve [...]
As the new year approaches, we cannot stress enough about the importance for making sure you have a proper budget figured out for your marketing and fundraising needs in the coming year. All too often we hear these budgets being thrown around and put together as guess-work, but the reality is that they need to [...]
Especially in this uncertain economic climate charitable non-profit organizations need to think outside the box for their donation request strategies. When it comes to in-kind donations (items or services donated to events or campaigns by companies or sponsors), a fundraising plan of action needs to happen before non-profits can expect donations to fall into their [...]
Over the last five years, the expansive world of social media has made viral marketing a reality. The days of massive advertising budgets and endless organization appear to be nearing an end, replaced by a marketing world where anyone can generate thousands, hundreds-of-thousands, or potentially millions of page-views in a matter of days using YouTube, [...]
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